Business Analytics Foundation Certification (BAF – BA1010)

  • Master Essential Business Analytics Concepts:Acquire a deep understanding of fundamental business analytics concepts, tools, and techniques. This certification ensures you are well-versed in the core principles necessary for effective data analysis.
  • Drive Informed Decision-Making:Learn how to analyze data strategically, extract actionable insights, and contribute to informed decision-making within a business context. This skill set positions you as a valuable asset in any data-driven organizational setting.
  • Boost Career Opportunities:Elevate your professional profile by earning an industry-recognized certification. Showcase your proficiency in leveraging data for business success, making yourself stand out in the competitive job market and opening up new avenues for career growth.
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The Business Analytics Foundations Certification is tailored for individuals taking their initial strides into the field. It encompasses core principles in business analytics, along with essential components like Statistics and Machine Learning.

IABAC's certification program empowers you with vital skills and knowledge crucial for success in data analysis. Master the intricacies of statistical modeling, predictive analytics, and data visualization, enabling you to unveil valuable insights and make well-informed business decisions.

Achieving this certification establishes you as a reliable expert in business intelligence, providing you with the capability to convert raw data into actionable information. Whether you're an aspiring analyst or a seasoned professional aiming to elevate your skills, this certification will strengthen your proficiency in data-driven insights and statistical analysis, solidifying your expertise in the realm of Business Analytics Foundations.


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Introduction to Business Analytics

  • Introduction to business analytics and its applications in different industries
  • Data-driven decision-making process
  • Key roles and responsibilities in business analytics

Data Collection and Data Types

  • Data collection methods and sources
  • Types of data (categorical, numerical, ordinal, etc.)
  • Data storage and database management systems

Data Exploration and Visualization

  • Exploratory data analysis techniques
  • Data visualization principles and best practices
  • Tools for data visualization (e.g., Tableau, Power BI)

Descriptive Analytics

  • Key performance indicators (KPIs) and metrics
  •  Measures of central tendency and dispersion
  •  Data aggregation and summarization

Predictive Analytics

  • Regression analysis for predictive modeling
  • Time series forecasting techniques
  • Classification algorithms (e.g., logistic regression, decision trees)

Prescriptive Analytics

  • Optimization techniques for decision-making
  • Linear programming and integer programming
  •  Decision trees and decision analysis

Data Visualization for Business Insights

  • Effective data visualization for business presentations
  •  Storytelling with data
  •  Interactive dashboards and reporting tools

Case Studies and Applications  


  • Analyzing real-world business datasets and case studies
  • Applying analytics techniques to solve business problems
  • Interpretation and communication of results

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What is Business Analytics Foundation?

The Business Analytics Foundation is a certification program for individuals entering the field. It covers key aspects like Statistics and Machine Learning, providing essential skills in data analysis. The certification focuses on statistical modeling, predictive analytics, and data visualization for making informed business decisions. It's ideal for both aspiring analysts and seasoned professionals, emphasizing the transformation of raw data into actionable insights. 

Business Analytics Foundation

(Test Preparation Study Guide)

Gain valuable insights into business analytics with the Business Analytics Foundation Certification. Get your free study guide now for a solid foundation in this dynamic field.


The Benefits

International Credential

IABAC is a widely recognized credentialing framework based on European commission funded EDISON Data Science body of knowledge. This credential provides distinction as high potential certified Data Science Professionals enabling better career prospects.

Global Opportunities

IABAC certification provides global recognition of the relevant skills, thereby opening opportunities across the world.


IABAC Certification designed to cater to the job requirements of all experience levels and specializations, which suits roles aligned with the industry standards.

Relevant and updated

IABAC CPD (Continuing Professional Development) program enables credential holders to update their skills and stay relevant to the industry requirements.

Higher Salaries

On an average, a certified professional earns 30-40% more than their non-certified as per recent study by Forbes.

Summits & Webinars

In addition, IABAC members will have exclusive access to seminars and Data Science summits organised by IABAC partners across the globe.

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Where can I find IABAC Business Analytics Foundation Certification exam questions for practice?

You can find the mock questions on IABAC website. Also, there are many unofficial sources for IABAC exam practice questions.

Is it mandatory to take training from IABAC authorized institutes?

No. It is not mandatory to take training from IABAC authorized institutes but it is highly recommended as the pass rate through the authorized institutes is above 95% as the training is aligned with exam requirements.

Do I get a hard copy of the IABAC Certification?

IABAC doesn’t provide hard-copy certification but the candidates are licensed to print the official e-cert and create hard-copy certificate, which would be equally valid.

How can I verify IABAC certification?

IABAC certificates can be verified for the authenticity and validity along with expiry date at 

What is the process to re-take Business Analytics Foundation Certification exam?

The Business Analytics Foundation Certification exam retake process is the same as the regular booking. If you have booked through IABAC authorized partners then, your training institute can book the retake at significant discount.