Business Analytics Specialist Retail Certification (BASRET – DS1160)

  • Master retail business analytics: Become a certified Business Analytics Specialist Retail and excel in analyzing consumer behavior, optimizing inventory, and driving growth strategies.
  • Make data-driven decisions: Gain expertise in retail analytics techniques for sales forecasting, pricing optimization, market segmentation, and customer analytics.
  • Diverse career prospects: The Business Analytics Specialist Retail Certification opens doors to thriving roles in retail analytics, supply chain management, and retail consulting. Stand out in the competitive retail industry.

Download Syllabus

(Including all taxes)
Enquiry Now

Introducing the Business Analytics Specialist Retail Certification, a game-changer for professionals seeking to excel in the dynamic world of retail analytics. This highly sought-after certification equips individuals with the skills and knowledge necessary to leverage data-driven insights and make strategic business decisions in the retail industry.

One of the key focuses of this certification is the application of business analytics specifically tailored for the retail sector. Participants learn how to extract valuable insights from large datasets, identify trends, and develop data-driven strategies to enhance retail performance. With a deep understanding of business analytics principles and techniques, certified professionals are equipped to make informed decisions that directly impact the success of retail operations.

Drive customer-centric strategies Understand consumer behavior and preferences through advanced analytics techniques. Learn how to segment customers, personalize marketing campaigns, and improve customer satisfaction and loyalty By harnessing the power of data analytics, you can create targeted strategies that resonate with your customers and drive revenue growth.

The certification covers a wide range of topics essential for retail analytics success. From retail data analysis and visualization to predictive modeling and market segmentation, participants gain practical expertise in leveraging analytics tools and techniques to derive actionable insights. They also learn how to effectively communicate these insights to stakeholders, empowering teams to make data-driven decisions.

Earning the Business Analytics Specialist Retail Certification is a testament to an individual's proficiency in retail data analysis and business intelligence. This certification serves as a trusted validation of their skills and knowledge, setting them apart as certified retail analytics specialists. Employers value this certification as it demonstrates an individual's commitment to professional development and their ability to drive data-centric strategies in the retail industry.

With the retail industry becoming increasingly data-driven, certified retail analytics specialists are in high demand. From large retail corporations to small businesses, organizations are seeking professionals who can uncover hidden patterns, optimize operations, and drive business growth through data analysis. The Business Analytics Specialist Retail Certification opens doors to a wide range of exciting career opportunities in retail analytics, business intelligence, and consulting.


Not sure about your success rate?



Introduction to Business Analytics in Retail


  •  Overview of business analytics and its importance in the retail industry
  •  Key retail analytics use cases and their impact on business outcomes
  •  Ethical considerations in retail analytics

Data Collection and Data Quality Management


  •  Types of data in the retail industry (transactional, customer, inventory, etc.)
  •  Data collection methods and sources
  •  Data cleaning and preprocessing techniques
  •  Data quality assessment and improvement strategies

Exploratory Data Analysis for Retail


  •  Descriptive statistics and summary measures for retail data
  •  Data visualization techniques for retail analytics
  •  Customer segmentation analysis
  •  Market basket analysis and association rules

Demand Forecasting and Sales Analytics


  •  Time series analysis for demand forecasting
  •  Regression models for sales prediction
  •  Inventory turnover analysis and stockout prediction
  •  Sales performance measurement and analytics

Pricing and Promotion Analytics


  •  Pricing strategies in retail and price elasticity analysis
  •  Promotion effectiveness assessment
  •  Price optimization techniques
  •  Dynamic pricing and personalized pricing models

Customer Analytics in Retail


  •  Customer lifetime value (CLV) analysis
  •  Customer churn prediction and retention strategies
  •  Customer segmentation and targeting
  •  Personalization and recommendation systems

Inventory Optimization and Supply Chain Analytics


  •  Inventory management techniques (EOQ, safety stock, etc.)
  •  Supplier performance analysis
  •  Supply chain optimization and network design
  •  Logistics and transportation analytics

Store Analytics and Location Intelligence


  •  Store performance analysis
  •  Location selection and site optimization
  •  Store layout optimization
  •  Footfall analysis and customer flow tracking

Marketing Analytics and Campaign Management


  •  Marketing mix modeling
  •  Digital marketing analytics
  •  Campaign performance measurement and optimization
  •  Social media analytics for retail

Retail Analytics Dashboarding and Visualization


  •  Creating interactive dashboards for retail analytics
  •  Visualizing retail KPIs and metrics
  •  Storytelling with data for retail insights

Data-driven Decision Making in Retail


  •  Identifying business opportunities through analytics
  •  Evaluating risks and uncertainty in retail analytics
  •  Incorporating analytics into retail strategy and operations
  •  Communicating insights and recommendations effectively

Find Authorized Training Providers

Business Analytics Specialist Retail

(Test Preparation Study Guide)

Enhance your career in retail with our Business Analytics Specialist Retail certification. Get a free study guide now! 


The Benefits

International Credential

IABAC is a widely recognized credentialing framework based on European commission funded EDISON Data Science body of knowledge. This credential provides distinction as high potential certified Data Science Professionals enabling better career prospects.

Global Opportunities

IABAC certification provides global recognition of the relevant skills, thereby opening opportunities across the world.


IABAC Certification designed to cater to the job requirements of all experience levels and specializations, which suits roles aligned with the industry standards.

Relevant and updated

IABAC CPD (Continuing Professional Development) program enables credential holders to update their skills and stay relevant to the industry requirements.

Higher Salaries

On an average, a certified professional earns 30-40% more than their non-certified as per recent study by Forbes.

Summits & Webinars

In addition, IABAC members will have exclusive access to seminars and Data Science summits organised by IABAC partners across the globe.

Not sure which certification suits your goal? Get a free counselling



Where can I find IABAC Business Analytics Specialist Retail Certification exam questions for practice?

You can find the mock questions on IABAC website. Also, there are many unofficial sources for IABAC exam practice questions.


What is the process to re-take Business Analytics Specialist Retail Certification exam?

The Business Analytics Specialist Retail Certification exam retake process is the same as the regular booking. If you have booked through IABAC authorized partners then, your training institute can book the retake at significant discount.